Silly enough for kids - good enough for moms and dads!

Toms of Maine Fluoride-Free Kids Toothpaste uses calcium and silica to gently clean, and the delicious real fruit flavor appeals to your child's taste - not artificial sparkles and bubble gum flavors.

Features and benefits:

• Fluoride-free formula to help prevent cavities
• No artificial flavors, colors, or preservatives
• No animal ingredients
• Not tested on animals